Unmasking China’s Global PR Campaign: Why Impact Investing is the Future
As an impact-driven startup studio, we believe that true business success isn’t solely measured by short-term financial gains but by the long-term social impact we create. With global supply chains becoming more transparent, businesses today face growing pressure to consider their ethical responsibilities, especially when it comes to topics like Xinjiang cotton and China’s far-reaching public relations (PR) campaign. In recent years, the Chinese government has spent enormous resources to promote a positive image of Xinjiang, leveraging influencers, travel bloggers, and media campaigns. These efforts focus on showcasing Xinjiang’s beautiful landscapes and rich cultural heritage while conveniently ignoring the harsh realities of the ongoing human rights abuses against the Uyghur population. On September 26, 2024, The New York Times reported that U.S. bipartisan lawmakers are pushing for stricter government action to confront China’s repression in Xinjiang. This sharpens the contra...