Junior PM to CEO - Chapter 3: ♻️ TAM Transformation: Biodegradable Dreams to Pre-Roll Reality

Today we're diving into the world of TAM (Total Addressable Market), but with a sustainable twist. Think of it as the total size of your potential eco-conscious customer pool. It's like measuring the potential harvest before you plant your seeds!



Why TAM Matters (Especially for Sustainability Startups)

Imagine pouring your heart and soul into a revolutionary green product, only to discover later the market is about as big as a thimble. 🪠 Not ideal. A well-calculated TAM helps you:



  • Target Eco-Warriors Like Us: Focus on attracting customers who share your passion for sustainability.

  • Craft a Winning Green Strategy: Knowing the market size helps you plan production, marketing, and future eco-friendly growth. ♻️

  • Impress Customers Who Dig Sustainability: Show them you've done your research and understand the potential impact of your venture.




Our TAM Journey: From Cutlery to Cannabis Carriers

We started with a mission: conquering the disposable market with compostable cutlery! Great idea, right? Turns out, the eco-cutlery scene was already bustling, and standing out was tough. It felt like trying to find a single blade of grass in a concrete jungle. ️

Time to Pivot! We brainstormed new ideas fueled by endless cups of coffee (with reusable straws, of course!). ☕️ Suddenly, a lightbulb moment: pre-roll tubes made from sustainable materials!

The Ideal TAM Sweet Spot: Big Enough to Grow Green

The sweet spot for TAM typically falls between $20 million and

 $100 million. 




Here's why it's perfect for sustainable startups:


  • Big enough for eco-friendly growth: Provides enough customers for your startup to blossom and expand its sustainable product line.

  • Small enough for a focused impact: Allows you to concentrate on a specific market segment and make a significant green impact.

The Takeaway: TAM - Your Green Roadmap to Success


Calculating TAM is like having a roadmap for your sustainable startup journey. Understanding your target market and potential eco-conscious customer base allows you to make informed decisions and set your business up for success, all while leaving a positive impact on the planet.


Remember:

  • TAM is an estimate, so keep an eye on market trends for sustainable products.
  • Update your TAM regularly to reflect changes in the eco-conscious market. ♻️
  • Consider competition, substitutes, and the growth of the sustainable market when calculating TAM.

Now, go forth and conquer your own TAM, fellow eco-preneurs! May your startup journey be filled with innovation, sustainability, and (of course) a little bit of green hustle!


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