Junior PM to CEO - Chapter 3: ♻️ TAM Transformation: Biodegradable Dreams to Pre-Roll Reality
Today we're diving into the world of TAM (Total Addressable Market) , but with a sustainable twist. Think of it as the total size of your potential eco-conscious customer pool . It's like measuring the potential harvest before you plant your seeds! Why TAM Matters (Especially for Sustainability Startups) Imagine pouring your heart and soul into a revolutionary green product, only to discover later the market is about as big as a thimble. 🪠 Not ideal. A well-calculated TAM helps you: Target Eco-Warriors Like Us: Focus on attracting customers who share your passion for sustainability. Craft a Winning Green Strategy: Knowing the market size helps you plan production, marketing, and future eco-friendly growth. ♻️ Impress Customers Who Dig Sustainability: Show them you've done your research and understand the potential impact of your venture. Our TAM Journey: From Cutlery to Cannabis Carriers We started with a mission: conquering the disposable market with compostable cu...