Foundersbacker | Empowering corporations to embrace circular innovation

In the startup world, conquering the entire market at once is like a new army trying to take over a whole country. You'd get crushed! Instead, you need a beachhead market , a smaller, more manageable area to land and build your forces. This lets you test your weapons (product/service), learn the lay of the land (customer needs), and gain strength before taking on bigger challenges. It's your launchpad for future success! To find your beachhead market, ask yourself these key questions: 1. Do your customers have the money to buy your product? This may seem obvious, but it's essential to ensure your target market has the resources to invest in your solution. Consider their income level, budget constraints, and willingness to pay for your product or service. 2. Can you reach your customers? Once you've identified your target market, you need to determine if you can effectively reach them. This involves understanding their buying behavior, preferred communication channels,...

Personal Experiences I've recently encountered two scams that were so obvious, it was almost laughable. In one case, a person reached out to me online and offered to invest in my business. They then changed their story and said they wanted me to be a supplier for their company. However, all of their social media accounts were under pseudonyms, and they refused to provide me with a company name or business card. Needless to say, this raised major red flags. In another instance, an individual claimed to be under surveillance by the Chinese government, the FBI, and other agencies. They stated they could only communicate with me through Zoom and WhatsApp. However, their WhatsApp profile lacked a picture, and when I checked their LinkedIn profile, I saw they had over 500 connections, but none of them were mutual connections. Needless to say, this made me highly suspicious. Common Scam Tactics Here are some of the most common scam tactics to be aware of: Investment scams:  Scammers will...