UpCircle - Cosmetic brand for circular economy

UpCircle claims that in addition to using natural ingredients that are not needed in the kitchen to make skin care products, they also go a step further to achieve Plastic Negative, that is, they recycle packaging materials and refill them to effectively reduce waste.

We also start by analyzing the four points of new ventures:

1. Pain point and market opportunity:

UpCircle discovered that coffee grounds are basically discarded after brewing coffee, so the entire coffee industry produces a lot of coffee grounds, so they want to use these coffee grounds that are going to be discarded.

2. Solution：

UpCircle said they took a lot of food waste that would otherwise be thrown away and made them into skincare products, including things like nut shells and tree bark.

Here is what the title says, they are a skincare company.

3. Entry Barrier：

The so-called Plastic Negative, I quoted the description on UpCircle's official website: "For each product we sell, we must set aside part of the revenue, and remove more plastic than we consume in the middle of packaging and operation", in vernacular That said, this is a burden for the cost, but it is also their advantage.

In terms of new ventures, it is a remarkable achievement that the channel can be put on the shelves throughout the United Kingdom and the United States.

It is not easy to get so many awards.

5 and 4 stars review, over 97%.

The repeat purchase rate after the second purchase is over 50%, and the customer stickiness is very high.

4. Team：

The two founders seem to have no experience in skin care products, but since they have been doing it for 6 and a half years, they have achieved certain results, and this pair is a brother and sister, so the chance of breaking up partners could be lower than a mom-and-pop store. 

Overall, I  give UpCircle 4.25 stars. Here is  their fundraising link at the end:https://www.crowdcube.com/companies/upcircle/pitches/bk8jNq