UpCircle - Cosmetic brand for circular economy
UpCircle claims that in addition to using natural ingredients that are not needed in the kitchen to make skin care products, they also go a step further to achieve Plastic Negative, that is, they recycle packaging materials and refill them to effectively reduce waste. We also start by analyzing the four points of new ventures: 1. Pain point and market opportunity: UpCircle discovered that coffee grounds are basically discarded after brewing coffee, so the entire coffee industry produces a lot of coffee grounds, so they want to use these coffee grounds that are going to be discarded. 2. Solution: UpCircle said they took a lot of food waste that would otherwise be thrown away and made them into skincare products, including things like nut shells and tree bark. Here is what the title says, they are a skincare company. 3. Entry Barrier: The so-called Plastic Negative, I quoted the description on UpCircle's official website: "For each product we sell, we must set aside part of the ...