Wild and Game
If you have watched the "Grand Maison Tokyo" starring the eternal male god Kimura Takuya, you will find that wild game has great potential, you can enter the Michelin three-star restaurant, and if you look further, people all over the world are eating wild game, such as Hokkaido. People eat bear meat, the Japanese eat whales, the Nordics eat reindeer, and the Australians eat kangaroos. The most exaggerated wild game I have ever seen is Indonesians eating lizards. This is a cooking tutorial on Youtube. Yes, very bloody but realistic: http://yt1.piee.pw/48g6rg
Now we start from the analysis of the four points of new creation, and deeply analyze why I invest in Wild and Game (hereinafter referred to as WG):
1. Pain points:
In fact, there is no pain point, but the opportunity point is very good:
Although I think WG claims that by 2050, it can reduce beef consumption by 89%, and there is definitely water irrigation, but compared with "being veggie, environmental protection, and save the earth" compared with "eat wild game, environmental protection, and save the earth", I boldly speculate that 80% of the people , will choose the latter.
2. Solution:
I focused all my attention on the comparison table, and finally realized that the focus was on the three rows on the left, which are:
i. Pesticide free
ii. No antibiotics
iii. No fertilizer
Here Arthur wants to emphasize that whether you are raising funds with angels or VCs, when you do an elevator briefing, it is likely that in less than 10 minutes, please do not do this kind of briefing that will recognize the wrong key point, and would rather do one more page, black out the table on the right, let the white font on the left appear, and don't make people confused about your presentation. This is the basic common sense that anyone who has taken a presentation class will know.
3. Entry Barriers:
The threshold for entry is mentioned in the film, but there is almost none in the briefing, which is not a good thing. Some investors may like to watch the briefing, and some like to watch the film, but the online equity crowdfunding platform is, to put it bluntly, e-commerce, and the data still on Crowdcube, WG has no way of predicting the traffic and the behavior of website visitors, so it is suggested that if there are new startups who want to join Crowdcube in the future, you are welcome to come to Arthur first. We are talking with Crowdcube about how to assist new Asian startups on Crowdcube. In the future, Foundersbacker or the new innovations we incubate are likely to be featured on equity crowdfunding platforms around the world.
Returning to the barriers to entry, WG stated:
i. It took them 14 months to reach 1 million GBP sales -> it took 8 months to reach 2 million -> 5 months, to 3 million, if my math is no problem, the growth rate should be close to 60%, and Hon Hai Precision During high-speed growth, the annual growth rate is about 50%, so this growth rate is even higher than that of Hon Hai.
In addition, WG mentioned in the film (not written in the briefing) that it is necessary to establish a refrigerated warehouse to expand the supply of game meat, which is also a very high entry threshold. Generally, small-dream entrepreneurs will not use such an asset-heavy model. , but refrigerated storage is really the key to this project.
To tell the truth, these two senior entrepreneurs, Linkedin is quite bad, one can't find it at all, and the other doesn't write about his company's exit, making more than 100 million deeds, but these two brothers, entrepreneurial The projects add up, and it is likely to be close to the exit of 1 billion pounds. Basically, there is no need to worry too much that they will not do well (not to mention the data is quite beautiful).
On the whole, I personally think it is a good project, but it is not at the top. If they can launch hunting services, and then let people bring the prey home, or provide cooking services on the spot, it will be more interesting, excluding the cost of venue rental. , other costs should not be high.
So I give WG 3.5 stars, that is, it is possible to invest, but it has not reached the top. This is a personal evaluation. You are also welcome to leave a message, like and share.
Below is the fundraising link:
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