Domestic Violence Women's E-commerce Platform - This is a case planned by Arthur, for reference only

 Today, I brought my children home from the PCR screening. A lady sent a private message to Arthur using Line. In fact, I remember her, because very few people's Line photo stickers will be cut into so many columns.

She said that she came from a family of domestic violence and is now an English teacher (which is amazing, her English may be better than mine, haha, she always talks to me in English), she said that she wants to start a business, but she doesn't know qhat and how to do it. Hence, I thought about it and said, "Do you want to be a social enterprise e-commerce business for women who are victims of violence, and then donate, for example, 20% of the revenue, and then let it give back to the society."

Half of this BP is to help her, and the other half is to test Arthur's planning ability. Here is a very important entrepreneurial concept, that is, in the process of starting a business, you have to keep asking yourself: "Why me come to do this entrepreneurial project? Why not the old man next door?” The Why me here is too obvious, I can feel great pain from her words, and venture starts from pain points may not necessarily be listed. But it should be more than enough to be a small and beautiful social enterprise that is self-financing.

At present, the entrepreneurial steps that Arthur thinks of (while she is still at work):

1. Build a community of abused children or families. There are two functions, one is that organic growth may lead to their own business model, which can generate positive energy in the community, and can attract potential investors (I just searched on linkedin). "Angel Investor non-for-profit", which turned out to be more than 100 pages of material, definitely enough for her to raise funds); the other is customer management (CRM)

2. Use evenings and weekends to interview 1 to 2 organizations or KOLs related to the topic a week, such as Lixin Foundation or Little Light Bulb's Mom

3. Start going to these institutions to teach children English for free, and live or film the video, and at the same time establish a link in the bucket, you are saying to the audience: "If you have a computer at home (it means your family is OK), you can learn it for free through the Internet. Should you be more conscious and pay a little money?"

I confirmed this with Romona from FiO. When she was working on the previous entrepreneurial project "Share4Impact", Romona said that she could not find a profit model. Fortunately, she taught English in her living room and set the price by value. She said: "In this way, the revenue of my first month was more than 100K NTD."

So here, I boldly speculate that this Freemium model or like Romona that she has a reference price, and then let users stack up the payment should be feasible. Plus, this can be greatly separated from the market and say: "These competitors are for profit, while I run a social enterprise.”

4. From language course e-commerce to product e-commerce

Cooperate with these institutions that have known each other for a while, and find teachers to train other victims of domestic violence to make biscuits, nougat, handicrafts, etc. (Don't think that these things are not profitable, if you have seen Kimura Takuya's Tokyo Hotel, you will know that it is possible. Simple materials coupled with fine cooking, consumers are also willing to pay the price of a three-star Michelin restaurant). 

For example, the following soap is the handmade soap of my first entrepreneurial partner in my life. At first glance, I know that this designer os very picky, but the things are really beautiful:

A handmade soap, in fact, the material cost is not high. If this very beautiful handmade soap sells for 299 NTD, I will pay for it (if the follow-up demand continues to exceed the production capacity, the price will be increased, or you can continue to find new abused women so that continue to sell for 299 NTD, and even go further down to establish stronger entry barriers).

5. For this e-commerce business, I personally speculate that the gross profit margin can be maintained at more than 50%, and because it is a segmented field, there are almost no competitors.

At this time, 20% of the profits must be given back as a fund for training domestic violence women to get rid of poverty. More powerful industry elites can be invited to teach domestic violence women to produce more different products, such as blue-dyed clothes, frozen handmade dumplings, etc. Wait, this brand of domestic violence women is just like Xihaner Bakery. Everyone who wants to get married will consider buying the cakes from Xihaner Bakery. As for whether or not to buy it, it comes back to the question of pricing, rather than a brand positioning issue (Xihaner's biscuits are actually a bit expensive, so we bought another one later, but we did take Xihaner's biscuits into consideration)!

6. The last 30% gross profit margin is used for marketing, including packaging, logo, and corporate image. They all talk about how to help domestic violence women get rid of poverty like a missionary.

The cost of this piece is likely to be much lower than the estimate. It can be spread by word of mouth, and there is no need to advertise at all. Then use it to give back to yourself and the partners of the contract. Let's all be good together.

In conclusion, I personally think that this should be a profitable model, and I also made an appointment with her to adjust it once a month. If she is strong enough in execution, she should be able to start a full-time business after half a year, and she should be able to raise Pre-Seed funds after a year ( she may also raise funds with the angels of WABF), and it should be able to successfully become a self-sufficient social enterprise within three years.

There is no fundraising link for this so far, but if it blossoms like a flower, this case might be put on the Foundersbacker official website to attract potential investment.