Before writing this analysis, I had a little idea, that is, I read the new startup briefings that RheEnergise and Heura think must be invested. They both do it very ugly, giving people a feeling of saying to investors: "Do you want to invest? If you don’t, there will be a lot of people who will invest.” In short, it’s hard to get hold of it. I don’t know if it’s a fundraising strategy, or if it’s really too busy to do briefings in time.
Let's compare the two briefings, starting from the same four points of evaluating new ventures:
1. Pain points:
Here RheEnergise only leave a picture, saying that the market is enormous, believe it or not.
Heura, here, directly compare and contrast with Beyond Meat of data. Regular purchases are close to twice of Beyond Meat, and the same picture is saying: "My data is two times higher than Beyond Meat, don't you invest?"
2. Solution：
These two pictures are more ruthless. Only those who understand engineering can understand it. Simply put, RheEnergise has developed a liquid with a density 2.5 times higher than water, so to use this liquid to generate electricity, you can just find a hill between 200 to 500 meters high to generate electricity, which is very suitable for solving the problem of unstable power supply in developing countries.
Heura is even more fierce. I read the briefing two or three times, but basically I couldn’t find a page with a solution, so I posted this, this one said: “I have passed series A, and I want to have European expension quickly. So, shut up and give me money."
3. Entry Barriers：
There are a lot of logos posted on this page, and it is relatively sincere to say: "Shh, I'll tell you secretly, I already have 48 cases to run or are running, hurry up and get in!"
The words and pictures in the briefing feel like a mess, but Heura uses data to show that the level of customer interaction is 15 times higher than competitors, and the degree of customer participation in the community is 9 times higher than competitors.
4. Team：
Here, EheEnergise behaves quite well, and lists the teams, indicating that they are all serial entrepreneurs who have been working in green energy-related industries for a long time.
Heura's team page is as messy and ugly as it is, but it says: "Hey, I'm a mixed-race startup, I have partners from 18 countries, and I'm one of the top startup on Linkedin, how about that?"
On the whole, Heura dares to compete with the monster stock Beyond Meat with a straight ball. Apart from taking out a credit card and swiping it to invest, there is nothing to say, but because of writing this, I really want to eat plant-based meat, so I will deduct from 4.5 stars. It got half a star to show my hunger and anger, so Heura, I gave 4 stars, and called on the founding team here. They have already entered Hong Kong. If you are not hurry for entering Taiwan, when will you do?
The following is the fundraising link. On the last day of today, be quick to invest:
At the same time, you are also welcome to tell Arthur, to see how much Heura has in your heart, please leave a message below, like, thumbs up, and share ↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ ↓↓↓↓↓↓↓↓↓↓↓↓
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