Fix Radio
At the beginning of this briefing, Fix Radio stated that their target audience for the previous test was put on the Builder, and the result was very successful ↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ ↓↓↓
Under the condition that the target group of test construction workers is very successful, we start by analyzing the four points of new creation:
1. Pain point (market):
As shown in the above two figures, clear market information can be obtained:
i. Fix Radio enlarges the original target customer group from simple Builders to Tradepeople (please Google "Tradepeople wikipedia" for the definition, this Arthur can also help you find it, but it is called Tradesperson).
ii. Fix Radio expects to be like Starbucks. The longer the listeners stay in the channel, the more likely they can generate consumption. For example: if someone goes to Starbucks for three hours, he may buy coffee for the first hour, and the second hour might buy light food, and the third hour could buy a bottle of sparkling water, so the logic is the same.
2. Solution:
The solution was clear, to deliver what the target audience wanted to hear, and to reduce duplication and advertising.
3. Competition threshold:
4. Team:
Founder & CEO - Louis Timpany was a Builder before he started his business, so Fix Radio is an entrepreneurial project starting from the founder's pain point.
In addition, although Fix Radio is Louis's first entrepreneurial project, Louis graduated from Leeds University, which is ranked 91st in the world by QS, and is the captain of the school's rugby team, which fits the basic profile of a good founder.
Speaking of which, Arthur Googled "The University of Queensland Ranking" and found that the highest ranking was 36th in the world, and the lowest ranking was 54th in the world. At the same time, Arthur was the president of the 22nd Astronomical Society of Tamkang University. The special club of the next session (there is no battle, but I still have to show the tickets, it's okay to be scary).
On the whole, the profit has been determined, and it will start to expand across the UK. This is the sweet spot of investors' favorite investment. It is telling investors: "The previous verification money has been burned, and now it needs to raise funds as fuel to take off. Do you want to follow?"
Such a strong Value Proposition (Chinese translation of the value proposition, but I personally agree with Tacc+ CEO Gary's translation, called Value Proposition), I can't seem to think of any reason not to invest. The only concern is the nature of the media, which can only rely on Mergers and acquisitions when growing, so either Fix Radio continues to raise funds frantically and continues to acquire peers, or else its ability to raise funds is not so strong or its dream is not big enough, and might be acquired by peers. Based on this model that can be clearly predicted of the future development of the team. Arthur feels happy, but not overly excited, so I give Fix Radio 3.5 stars.
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Attached the Fix Radio fundraising link:
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