Bodega Bay - Magical Hard Sparkling Water

 Non-alcoholic beverages are called Soft drinks in English, so Hard here means alcohol, and Seltzer means soda water, so Hard Seltzer means soda water with alcohol -> Do you have any clues?

We still look at whether Bodega Bay is investable from the four points of evaluating whether to invest in new ventures:

1. Pain points:

The team here is expressed in terms of market numbers, which is to show the so-called itching or refreshing. After reading it carefully, I feel that it is completely a badcheck:

- Global Hard Seltzer market size, valued at £7.5 billion

- UK market forecast to reach £25.6 million in 2025

There are five items listed, but the last item is the same, it is completely hard, the team said that the sales of Hard Seltzer in the United States exceeds that of vodka -> this is comparing a banana with a  guava, super obvious, Hard Seltzer is a 5% alcoholic drink, Vodka is a well-known spirit in the world. Although I only drink it with my wife at home, I will never use 5% alcoholic beverages to compare it with vodka with super high alcohol content.

2. Solution:

In fact, the team did not effectively describe the solution, but based on the above market conditions, and then the fundraising video said that it would donate clean water to areas such as Africa, but the briefing was decoupled, saying that it would donate at least 1% of revenue to places that required clear water.

3. Competitive barriers:

Entrepreneurship is definitely a chicken-and-egg relationship. The previous pain points are not painful, which leads to the establishment of a competitive threshold. The only conceivable routine is to push hard.

Bodega Bay puts product on 1373 channels -> does it look great? But it is possible that as long as a major channel is not well managed, the product is removed from the shelves, and the entire company will be in trouble. This situation happened in the electronics company I worked for before.

A small electronic brand that starts with G and ends with e (it can't even be called a brand, so the angel investors I knew before called these marginal players who couldn't make it into the mainstream as shit brands. There are many such famous brands in Taiwan. Because they are all produced by second-class factories, shit brand manufacturers will use them to OEM), and put the mobile power supply on the shelves of Walmart in the United States. As a result, all of them were removed from the shelves for reasons unknown to me as a USB PM. As a result, the company lost hundreds of millions in an instant. I took advantage of the company's losses at the time, and let myself be laid off, and then started an e-commerce business. Among the many entrepreneurial projects that I have tried, there are a few projects with positive revenue, but the company lost hundreds of millions of money that year.

In addition, when this type of product is put on the shelves, there will be questions about whether the goods are sold out on the channel, or payment term issues. That is to say, taking Walmart as an example, assuming that the billing period of W is 180 days, it feels very beautiful when the team ships, but the actual the above is to bear the risk of almost all the production, and have to wait for W to sell the product before getting it on a monthly basis.

For example, I shipped 100 cans of Hard Seltzer to W today. The production risk of 100 cans is entirely at my own risk, and when W sells each can of Hard Seltzer, it will be billed by the can and will not be paid until half a year later.

The world's largest electronics OEM is a master of playing this set to the extreme, and frantically pulling goods with suppliers, but it will always default on the account, and it will continue to delay after 180 days, delay it... The supplier collapses, Then buy it at a low price, it will be as cool as it is, and it is likely that the delinquent accounts will be more than the purchase price, which is equivalent to a negative-cost merger. Do you want to be the supplier?

4. Team:

You should already know the result after I write it above, so I am too lazy to write the team. The simple description is that they have rich experience in the beverage industry (here, I say beverage, not beer, wine or Spirit). I'm too lazy to write again, everyone knows the result.

On the whole, Hard Seltzer taste worse than the kombucha that I'm still drinking~~~. My Australian roommates used to joke: "This thing taste like shit!", so if kombucha is like pee,  Hard Seltzer is worse than urine.

After drinking Hard Seltzer, I personally find it super unpleasant to drink, without the aftertaste of beer and the sweetness of sweet wine (in the team's competing products, it is written about Simelo, but Simelo is far better than Hard Seltzer There are many delicious drinks, although Simelo is sweeter, but for the customers I drink occasionally, we don’t care much about sugar and calories), so overall, whether it’s BP alone, or from a consumer point of view, I don’t care much about it. Hence, I give it 1 star! ! !

If you have also drank or heard of Hard Seltzer, please leave a comment below, like and share!

Finally, here's a link to the Bodega Bay fundraising (although I'm sure you won't):

https://pse.is/43cp3n