Matugga Distillery
Matugga Distillery is a company that brews rum. Originally, I wanted to say that brewing is a simple and profitable project, but after carefully reading the fundraising case, I decided not to invest and gave this company a bad evaluation.
Let's start with the four points of fundraising for new ventures:
1. Pain points:
Brewing rum basically doesn't solve any pain points. It's more like the Twitch model that one of my entrepreneurial mentors used as a metaphor. It's called: "Feels good model".
2. Solution:
I googled "alcohol addiction" and "drug addiction", and the first article came out. The Chinese title is that the number of people in prison for alcohol addiction exceeds drug addiction, so basically brewing is one of the sources of social chaos, although it is not a crime like drug trafficking. It's deadly, but it's not a solution at all.
3. Competitive barriers:
The entire fundraising brief is 43 pages, and magically, there are no numbers, and there is absolutely no way to see where the barriers are.
4. Team:
The first few points seem scary enough, but here I will say that what I personally think is the most scary is the team itself.
Originally, I wanted to say that there is a man and a woman, which is quite normal. It is not bad for the entrepreneurial team to have a balance. As a result, in the fundraising film, the male and female founders hooked hands and made a false impression that they are heading towards a better future together. Let me look at their names seriously. It turns out that they are husband and wife.
Husband and wife business is called "mom and pop shop" in China. A few years ago, when I watched China's entrepreneurial talent show "Partner Chinese", Li Guoqing, the founder of Dangdang.com, known as China's Amazon, said to a certain group of entrepreneurs, " We are also a mom-and-pop shop, I invest.” Compared with the divorce of Dangdang.com, Dangdang was sold at a low price, and then the husband and wife exchanged fire on the Internet, you can know how scary the mom-and-pop shop is, and the probability of divorce in the mom-and-pop shop is terrible. It is very likely that you I've heard it all the time.
Using mathematics, if I invest one dollar in you, your husband and wife will split it into 0.5 yuan each when they divorce, and then the stock price may drop by half, so the stock price of both companies is 0.25 yuan each, and basically the stock price is unlikely to be backfilled, which is equivalent to putting The money is thrown into the water.
On the whole, this company is a non-required topic. At the same time, the husband and wife do not know when they will divorce and separate. Personally, I think it is completely non-investable, and yes, non-investable, so I will give it 1 star. Well earned.
If you think you want to give a few stars, please leave a comment below and share!
Below is the fundraising link for Matugga:
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